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Healthline Navigator

A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
  • Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
  • Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
  • Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
  • Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

http://www.healthline.com/corporate/navigator/prod/demo.html

Technologies: Java, Spring, Oracle, JavaScript

Industries: Health, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End. AJ Chen: Back-End. Steve Jackson: Back-End

Companies/Brands: Healthline Networks
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Healthline Dashboard

Dashboard is an all-in-one Content-Management-System, Reporting, and Ad Configuration tool. It controls where, when, and why to inject ads or content in webpages. It also allows reviewing Navigator, healthSTAT, and the internal crawler's performance across various installations.
  • Built this Dashboard to provide the crawler additional controls for prioritizing areas of the page to parse, skip, and flag for injection or inter-linking; with Java / Spring and Oracle/SQL.
  • Built tool to rebuild any webpage within a proxy environment on Healthline servers in order to install, test, and demonstrate Navigation functionality on any URL.
  • Optimized crawler’s queue to more efficiently check for content changes, ignoring irrelevant differences in the DOM source.
  • Improved backend healthSTAT crawler’s keyword selections with configurations per domain to prioritize URL segments vs. DOM Body vs. DOM meta data, based on target site’s semantic standards.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

http://nav.healthline.com/healthstat/nav/dashboard/login

Technologies: Java, Spring, Oracle, JavaScript, AJAX, jQuery Mobile

Industries: Health, Analytics, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End

Companies/Brands: Healthline Networks
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Healthline computeQA

Automated Quality Assurance & Monitoring Through Interactive, Intelligent Browser-Based Crawling.
  • Built this Google Chrome Extension and browser-based Crawler to automate QA of web pages after all ads and third party javascripts have completely loaded, with pure JavaScript and SQLite.
  • Mapped entire websites while comparing keywords / categorization choices by each different Healthline API, as well as competing ad tags.
  • Automated .jpg screen captures of every page crawled, with options to first render watermarks and set colored borders around each area of that page where Navigator might inject ads, content, or hyper-links.

    Started: 2009-05-01

    Launched/Lasted: 2012-07-01

    http://www.healthline.com/corporate/navigator/prod/crawler.html?domain=healthline

    Technologies: WebSQL-lite, JavaScript, Google Chrome Extension, jQuery Mobile, LocalStorage

    Industries: Analytics

    Team: E.A.Taylor: Design, Front-End, Back-End

    Companies/Brands: Healthline Networks
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    MyCubi.com

    A social networking tool for connecting sellers, buyers, and services
    • Wrote advanced search logic for finding and filtering results by type, distance, price, date, time and other criteria.
    • Plotted all search results on a Google mapping application - by distance using the Haversine formula - with custom markers for Cubi type. Upon clicking markers expanded with tabbed windows to provide additional StreetViews, 'cubi' details, and directions (using Google maps v2 API).
    • Built Facebook application (using FBConnect) to post on user walls and send messages to friend's inboxes.
    • Integrated and upgraded social networking 'inviter' script to share/publish user profiles and details across a dozen email clients and two dozen social networks.

    Started: 2009-09-01

    Launched/Lasted: 2010-01-01

    Technologies: PHP, CodeIgniter, mySQL, Facebook Graph API, JavaScript, AJAX, CSS3, Apache

    Industries: Marketing, Ecommerce

    Team: E.A.Taylor: Front-End, Back-End. Anatoliy Yastreb: Front-End, Back-End. Danielle McCormick: Product Development. Maeve Hackett: Product Development. Will McCormick: Product Development. Michael D Montoya: Product Development. Colm Walsh: Product Development

    Companies/Brands: MyCubi
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    TaylorMadeTraffic.com - Flash

    Started: 2009-08-01

    Launched/Lasted: 2009-10-01

    http://flash.taylormadetraffic.com

    Technologies: Flex, ActionScript 3

    Industries: Art

    Team: E.A.Taylor: Design, Front-End. Umberto Polanco: 3DModeling

    Companies/Brands: TaylorMadeTraffic
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    ChartMedica

    Features included an advanced pdf viewing tool, autocompletes searching over 600K records, and automated faxing via MyFax API.
    Developed Flex-based interface for a patient's medical records system. Extended the server-side services to generate dynamic PDF (fpdf) of records and record requests. PDFs were then automatically faxed to physician offices when 5 available incoming fax lines to parse and import records (using myFax.com API). The application also included other libraries and components such as e-signing with Flex and hospital searches by location and specialty.

    Started: 2009-03-01

    Launched/Lasted: 2009-10-01

    http://www.chartmedica.com

    Technologies: ActionScript 3, Flex, PHP, mySQL, Apache

    Industries: Health

    Team: E.A.Taylor: Design, Front-End, Back-End. Roy: Back-End. David: Back-End

    Companies/Brands: ChartMedica LLC
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    Elite Wedding Locations

    A reporting system for advertisers to view site traffic, user inquiries on their properties, and return-on-investment figures.
    This system included 3 levels of access with top level administrators being able to change cost values per account or property, receive notifications upon account logins, and scheduling custom reports to be email at any frequency or time span, to anyone. The system provides complete drilling capabilities on any data set for any time frame; and populates both Flex graphs and DHTML tables and charts with a single click.

    Started: 2009-05-01

    Launched/Lasted: 2009-07-01

    http://www.weddinglocation.com

    http://www.weddinglocation.com/clientpass/index.php

    Technologies: AJAX, ActionScript 3, Flex, PHP, mySQL, JavaScript

    Industries: Analytics, Marketing

    Team: E.A.Taylor: Design, Front-End, Back-End. Jacquas Habra: Project Management. Kevin Kent: Project Management. James McCorkle: Project Management

    Companies/Brands: Elite Wedding Locations, Noospheric LLC
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    Black Panther Party

    Design & developed a unique interface for navigating articles, essays, events, and new program initiatives. This was a volunteer project with early ambitions for a commercial joint venture. It fell apart over internal issues.
    Eli implemented the Google Language API (php) to translate entire site and individual articles to nearly any language using an asynchronous AJAX cue-engine to control http request priorities, frequency and timeouts. Extended open source CMS OpenCart with configuration options to map and re-stylize all products and profiles

    Started: 2009-07-01

    Launched/Lasted: 2009-08-01

    http://www.blackpanther.org

    http://bpp.taylormadetraffic.com/

    Technologies: ActionScript 3, PHP, CodeIgniter, mySQL, AJAX, JavaScript, CSS3, Apache

    Industries: Education, Ecommerce

    Companies/Brands: Huey P. Newton Foundation
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    Ruth Raser

    A unique approach to navigation, with advance controls for restyling the site's backgrounds, panels, and colors at runtime.

    Started: 2008-05-01

    Launched/Lasted: 2009-06-01

    http://www.ruthraser.com

    http://www.ruthraser.com/newRaser.html

    Technologies: ActionScript 3, Flex

    Industries: Fashion

    Team: E.A.Taylor: Design, Development

    Companies/Brands: Ruth Raser
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    Fuse Green

    A graphic designer's portfolio offering zooming tools on every image and easy access to every page and image at once.

    Started: 2009-03-01

    Launched/Lasted: 2009-04-01

    Technologies: ActionScript 3, Flash

    Industries: Art, Fashion

    Team: E.A.Taylor: Front-End, Back-End. Fuse Green: Design

    Companies/Brands: Fuse Green
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    Margaret Timbrell

    A simple and effective layout with clean animation and some customizing features

    Started: 2009-01-01

    Launched/Lasted: 2009-02-01

    Technologies: ActionScript 3

    Industries: Art

    Team: E.A.Taylor: Front-End, Design

    Companies/Brands: Margaret Timbrell
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    The Means

    A vision from Biko Eisen-Martin for his students at Berkeley High School to create a tool for teachers and students to collaborate and compete in the writing process. Modeled after a traditional newsroom, students and teachers would be able to develop assignments, work on multiple versions of a story, share ideas within the class, and more. We built a prototype site that supported a semester of great essays still worth reading, but the project lost momentum as we both moved cities.

    This project's greatest potential was in a version-controller for teachers to review, grade and provide feedback on student's essays, while peer reviews drove friendly competition between writer and school rankings.

    If you work in Education or feel something like this could help your classroom or school district, please email me. I'd love bring it back to life in our spare time.

    UI Tools include tinyMCE text editor, advance sourcing maps, and multi-category search options

    Started: 2008-09-01

    Launched/Lasted: 2009-02-01

    http://www.TheMeans.info

    http://www.TheMeans.info/_dev/web40.php

    Technologies: ActionScript 3, PHP, mySQL, AJAX, JavaScript, CSS3, Apache

    Industries: Education, E-learning

    Team: E.A.Taylor: Design, Front-End, Back-End. Biko Eisen-Martin: Product Development

    Companies/Brands: TaylorMadeTrafficTaylorMadeTraffic, Berkeley High School
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    Good Life With Gabby

    A fun, educational site for kids and parents to learn about, and find recipes on healthy lifestyles and nutrition. Includes tooling book, jquery shopping page, recipes table, videos, and translation of virtually everything into 12 languages at runtime via Google's language API.
    Designed and developed all animation and interactivity for a kids' website on healthy eating habits and recipes (AS2/XML/PHP: www.goodlifewithgabby.com / flash.goodlifewithgabby.com). Applications included coloring book, recipes sorter, dynamic video player, and language translator via Google Language API

    Started: 2008-08-01

    Launched/Lasted: 2009-01-01

    http://www.goodlifewithgabby.com

    Technologies: ActionScript 2, PHP, CodeIgniter, mySQL, JavaScript, AJAX, Google API, CSS3, HTML5, Apache

    Industries: Kids, Health

    Team: E.A.Taylor: Front-End, Back-End. Unknown: Free-Hand. Lisa Vasquez: Business Development

    Companies/Brands: Good Life With Gabby, Burst Entertainment