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Healthline Navigator

A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
  • Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
  • Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
  • Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
  • Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

http://www.healthline.com/corporate/navigator/prod/demo.html

Technologies: Java, Spring, Oracle, JavaScript

Industries: Health, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End. AJ Chen: Back-End. Steve Jackson: Back-End

Companies/Brands: Healthline Networks
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Healthline Dashboard

Dashboard is an all-in-one Content-Management-System, Reporting, and Ad Configuration tool. It controls where, when, and why to inject ads or content in webpages. It also allows reviewing Navigator, healthSTAT, and the internal crawler's performance across various installations.
  • Built this Dashboard to provide the crawler additional controls for prioritizing areas of the page to parse, skip, and flag for injection or inter-linking; with Java / Spring and Oracle/SQL.
  • Built tool to rebuild any webpage within a proxy environment on Healthline servers in order to install, test, and demonstrate Navigation functionality on any URL.
  • Optimized crawler’s queue to more efficiently check for content changes, ignoring irrelevant differences in the DOM source.
  • Improved backend healthSTAT crawler’s keyword selections with configurations per domain to prioritize URL segments vs. DOM Body vs. DOM meta data, based on target site’s semantic standards.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

http://nav.healthline.com/healthstat/nav/dashboard/login

Technologies: Java, Spring, Oracle, JavaScript, AJAX, jQuery Mobile

Industries: Health, Analytics, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End

Companies/Brands: Healthline Networks
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Healthline computeQA

Automated Quality Assurance & Monitoring Through Interactive, Intelligent Browser-Based Crawling.
  • Built this Google Chrome Extension and browser-based Crawler to automate QA of web pages after all ads and third party javascripts have completely loaded, with pure JavaScript and SQLite.
  • Mapped entire websites while comparing keywords / categorization choices by each different Healthline API, as well as competing ad tags.
  • Automated .jpg screen captures of every page crawled, with options to first render watermarks and set colored borders around each area of that page where Navigator might inject ads, content, or hyper-links.

    Started: 2009-05-01

    Launched/Lasted: 2012-07-01

    http://www.healthline.com/corporate/navigator/prod/crawler.html?domain=healthline

    Technologies: WebSQL-lite, JavaScript, Google Chrome Extension, jQuery Mobile, LocalStorage

    Industries: Analytics

    Team: E.A.Taylor: Design, Front-End, Back-End

    Companies/Brands: Healthline Networks
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    Known Your Numbers

    A set of 30 health assessment and preparation tools developed for OptumHealth, a division of UnitedHealth Group
    The business requirements insisted that the tool be distributable as a single self-contained file which could be easily reskinned for other brands. It was not clear if their target devices would run Java Applets, but certain they had browsers with Flash, so we used Flex and AS3.

    Started: 2010-05-01

    Launched/Lasted: 2011-07-01

    http://www.healthline.com/corporate/widgets/OptumTools/index.html

    http://www.healthline.com/corporate/widgets/OptumTools/demo.html

    Technologies: Flex, ActionScript 3

    Industries: Health

    Team: Matt Sperling: Design. E.A.Taylor: Front-End. Steve Berley: Project Management

    Companies/Brands: d

    Munchie Madness

    These two links are just a few of the very interactive microsites / applications I built for Healthline's editorial team or sponsoring partners.

    Started: 2010-05-01

    Launched/Lasted: 2011-07-01

    http://www.healthline.com/tournaments/healthy-frozen-dinners-tournament

    http://www.healthline.com/channel/healthy-fast-food-video

    Technologies: Flex, ActionScript 3

    Industries: Health, Food

    Companies/Brands: Healthline Networks
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    Planet Maple

    Design & developed e-commerce platform based on CMS OpenCart with custom modules for resident skater / surfer profiles and FBConnect (depreciated)

    Started: 2010-03-01

    Launched/Lasted: 2010-06-01

    http://pmsk8.com

    Technologies: PHP, mySQL, Facebook Graph API, JavaScript, AJAX, CSS3, HTML5, Apache

    Industries: Sports, Ecommerce

    Team: E.A.Taylor: Front-End, Back-End, Design. Ajax Gokhale: Front-End. Ishwar Joshi: Back-End. Lisa Vasquez: Product Development. Cedric Bell: Product Development. William Lamar: Product Development

    Companies/Brands: Planet Maple, Burst Entertainment
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    MyCubi.com

    A social networking tool for connecting sellers, buyers, and services
    • Wrote advanced search logic for finding and filtering results by type, distance, price, date, time and other criteria.
    • Plotted all search results on a Google mapping application - by distance using the Haversine formula - with custom markers for Cubi type. Upon clicking markers expanded with tabbed windows to provide additional StreetViews, 'cubi' details, and directions (using Google maps v2 API).
    • Built Facebook application (using FBConnect) to post on user walls and send messages to friend's inboxes.
    • Integrated and upgraded social networking 'inviter' script to share/publish user profiles and details across a dozen email clients and two dozen social networks.

    Started: 2009-09-01

    Launched/Lasted: 2010-01-01

    Technologies: PHP, CodeIgniter, mySQL, Facebook Graph API, JavaScript, AJAX, CSS3, Apache

    Industries: Marketing, Ecommerce

    Team: E.A.Taylor: Front-End, Back-End. Anatoliy Yastreb: Front-End, Back-End. Danielle McCormick: Product Development. Maeve Hackett: Product Development. Will McCormick: Product Development. Michael D Montoya: Product Development. Colm Walsh: Product Development

    Companies/Brands: MyCubi